subject lines had 12 percent higher unique open rates than mailings without personalization.[*] If the shopper is logged into your site before they abandon their cart, you might be able to use some neat, personalized touches to increase your open rates. ‘PERSONALIZED’ SUBJECT LINE FORMULAS With personalization, it’s best to keep it simple and try to avoid overdoing it. It can sometimes feel a bit much for a business to appear a little too “in-the-know” about its customers.

Try to use the shopper’s name and details about the product(s) in their cart. A few formulas you could use: [Name], complete your purchase of [Product] Did you forget this, [Name]. Still thinking it over, [Name]? Hey [Name], Telemarketing list complete your purchase in two clicks Forgot Something: [Name], did you leave this behind? Free shipping offer for [Name]. Hey [Name], your cart is expiring soon [Name], complete your purchase in two clicks 5. THE ‘PRODUCT-RELATED’ SUBJECT LINES Using copy related to your product in your abandoned cart email subject lines can help

Remind shoppers why they love your brand and wanted to purchase from you. Running shoe brand Asics could have used a simple, ‘Forgot Something’ subject; instead, they chose to go with something that aligns with their product. Don’t get left in the dust Another example of this is alcohol subscription business, Whiskey Loot. Its brand is super fun and playful, so it uses the following subject line for its abandoned cart email. Your cart is sobering up ‘PRODUCT-RELATED’ SUBJECT LINE FORMULAS Product-related subject lines are a little harder to create simple-to-follow formulas for.